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Marketing is changing. Content creation is cheaper and faster, but good judgement is more critical than ever. And your market is moving. New competitors might be in it for the long-run, or may be gone by next year. But one thing is certain: they’re moving quickly. To win in this environment, you need speed and focus. You need to prioritise effectiveness and make informed decisions, fast. Introducing TWO>20 TWO>20 is a lean marketing service created by brass neck and KMA Mark

There's a lot of talk at the moment about the future of copywriters vs. AI tools: Essential vs doomed Future vs past Redundant scribe vs hussling prompt engineer This kind of binary bugs me a bit. To be honest, it bugs me because I’m sick of hearing about it. But mostly: posts on the topic usually fail to convey what a copywriter actually is - what the role is, and why it exists. I've worked with copywriters for almost 20 years now, so please indulge me in a couple of pen-por