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Engineering Sector
My services
Content management system (MODX), copywriting (on-page and meta data), SEO, content management
Project type
Website build & migration
Role
Content Manager
Date
2015-2016
Location
Edinburgh
The client approached my agency employer to build a single 3,000 page website that would integrate 17 older websites and over 400 redirected domains.
The result was was a global website that coherently united the organisation's branches and allowed them to sell hundreds of products, services, and sub-brands under one corporate identity.
As the project's Content Manager, my role was to oversee content migration, act as the main point of contact for the SEO agency and deliver client training. Specific tasks Included:
- Writing and auditing title tags, meta descriptions, on-page headers
- Working with alpha site and CMS to bring pages to publishable state
- Client training in SEO and content, including keyword research, topic development, content strategy
- Document management, including downloadable brochures