The trust marketing consultant
Hi, I'm Killian and I'm a marketing and communications consultant with 15 years' experience in digital, tech, AI, engineering, education and agencies.
I help businesses turn trust and storytelling into growth levers.
In a world of soulless content and AI slop, I'll help you:
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Build credibility with your audience
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Harness your unique story
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Create levers for sustainable growth
I don’t just advise, I make things live.
Want to work together?
I'd love to hear from you. Email me at hello@killianmcaleese.com.
"I've used Killian's services for a number of projects. And I look forward to using them again! He is a thoughtful, professional marketer capable of both the strategic piece and the execution (which is rare). And he's a bloody good egg to boot! Would recommend!"
Ewan McCowen, Investor & Business Advisor
"I brought in Killian on a fractional basis to help with defining and executing our content marketing strategy, at a time of significant growth for Gigged.AI. Killian was able to bring relevant industry expertise and technical understanding of our marketing tech stack, which meant he could get started quickly and take ownership of that area. I really appreciated being able to pick his brain and get an outside view of what we were working on. Thank you Killian!"
Sean MacNicol, Head of Growth Marketing at Gigged.AI
I believe in...
Community
Your company isn't just some brand on the internet. Your revenues go on to pay for mortgages, school books, first dates, and everything that gives us meaning and financial security. What you do is special and I’m honoured to play a part.
Audacity
Our paths in life aren't fixed, and sometimes we've got to be brave and take a risk. That's why I love the energy of new busiensses. I believe that with a good a idea and a little confidence, we can do great things.
Sustainability
A business should be more than a flash in the pan. Whatever we do today, our sights should remain on the future, and our goal should be long-term, sustainable success. Let's work towards something that lasts.
My methodology
Trust
In the age of AI, trust is the new scarcity. Consumers don't trust content that's AI generated, but they also struggle to tell the difference. So here's the paradox: the better GenAI gets, the less trust your audience has in all content. I can help you fight this trend and turn trust into a growth lever for your business.
I'll dig deep into your online presence, find where you're losing trust and help you turn it around.
// Marketing strategy // Brand audit // Content strategy // Audience engagement // Communications //
Story
In a sea of 'same' your story is unique. But are you telling it that way? Through case studies, brand stories, craft narratives and more, I can help you stand out amongst the AI slop and become inimitably 'you' online.
// Case studies // Data-driven narratives // Brand storytelling // Craft narratives // Serial content // Email marketing // Mission & purpose //
Growth
What's it all for? Growing your business: more users, more loyalty, more revenue. With trust, storytelling and solid growth strategy, you'll stand out from the crowd and hit that growth target.
// Growth marketing // Go-to-market strategy // ICP // Messaging // Product launch //